Marketing your company is a necessity! It keeps you in front of your current clients and gets your name in front of new ones but knowing how to market your company can be stressful and expensive. Marketing is such a broad term that encompasses everything you can do online or offline and with so much out there it is hard to know where to start. Check out these six marketing tips that any beginner can do.
- Have friends and family test your website.
It is important to get feedback from people outside your company who can give an honest opinion about how user-friendly your website is. Was it easy for them to understand what you do and how to either make a purchase or get in contact with you? Make sure to have them test out your site on a laptop and a mobile device. This feedback will be helpful in determining how to update your site to increase sales, phone calls, and form submissions.
- Get social!
Most people are familiar with how social media works, so it can be an easy way to let people know what’s going on in your business/industry. We always recommend that you start with 2 or 3 platforms and do them well instead of stretching yourself out too thin. Also, make sure that you are posting regularly. You can start with 3 times a week and add more as you have time. Before jumping in, check out our blog on social media etiquette.
Most people are familiar with how social media works, so it can be an easy way to let people know what’s going on in your business/industry. We always recommend that you start with 2 or 3 platforms and do them well instead of stretching yourself out too thin. Also, make sure that you are posting regularly. You can start with 3 times a week and add more as you have time. Before jumping in, check out our blog on - Leverage your current customer email base.
There is nothing better than word-of-mouth marketing! You can leverage your current clients by putting together an email strategy that gives them helpful information about what you are doing and what’s happening in the industry. If you start with emailing them once a quarter, that will give you time to put together enough content to make it worth sending an email.
- Offer a referral reward
People are often motivated by incentives so offering them something in return for a referral can help get your name out faster. Some people offer discounts on future orders or gift cards that can be used anywhere. Remember to make sure that reward information is written in such a way that the customer understands that they only get a referral reward when the person they referred makes a purchase. This way you aren’t losing out on money if they don’t move ahead with the order.
- Get Reviews
Requesting a review should be a part of any post-sales processes. It helps with SEO as well as validates you with buyers. We always suggest people focus on getting reviews on Google as that is the most predominant place people see when searching.
- Make sure you have a Google My Business (or Google Local) page.
When you google your name, and you have an active Google Page, a profile will pop up on the right-hand side. This gives people a brief overview of your company as well as shows reviews on Google and other social sites. You can set up a business profile for free at https://www.google.com/business/.
We hope you find these tips helpful! If you are looking for a broader or more in-depth marketing strategy, let us help! Get started by scheduling a free consultation to see how we can help you.
