There are over one billion people that use Instagram every month. 63% of Instagram users log in at least once per day and spend an average of 28 minutes per day on the platform. If you want to run a successful business, it’s impossible to ignore the 200 million Instagram users that could possibly visit your business page on any day. Shockingly, many businesses do not know the benefits of tapping into social media. This gives your business a huge advantage and the opportunity to market your product or service directly to your target audience without spending a huge amount of money. If you want to build an emotional connection with your audience, Instagram is the best medium! Here are some major Instagram tips that we find useful if you are a newcomer to social media.
Create a cool profile- First impressions mean everything, even online. When people visit your profile what impression does your business give? The type of account you display says a lot about your business and professionalism. Create an account that stands out! If you are unsure of how you want your profile to look, simply research other businesses in the industry. If you need help with branding, our team at Triad Marketing Solutions can help you create a stunning brand profile that will launch the visuals of your online accounts. Instagram is all about visuals and aesthetics are extremely important!
Hashtags- Utilizing hashtags means that your post will reach a larger audience. We suggest using 10-12 relevant hashtags for each post. Using the hashtag is a very powerful feature and if you are not using it then you are missing out on reaching your target audience. Using proper hashtags can help organize your post and attract new followers. Avoid using the same tags too often, or tags that are not relevant to your business because they will be seen as spam to users. Make sure to research the popular hashtags in your industry to keep up with your competitors and don’t forget to create your own!
Interact with your audience and other users- Many businesses create profiles but do not interact with their audience. Businesses fail because they do not engage as frequently as they should. Posting once a day can help keep your brand relevant and your audience engaged. You can interact with your followers by using tags, likes, mentions, and comments. We recommend spending several minutes a day on Instagram to engage your followers. When your followers feel engaged it becomes easier to earn their respect, therefore, easier to sell your products or service to them.
Follow back– You can create relationships with your audience by following brands and users who are active in the same industry. Following back gives you the opportunity to learn from influencers or collaborate with other businesses in your industry. In order to create these types of relationships, you must follow them back!
Staring using stories- 500 million people use Instagram stories every day. Instagram stories are a great feature and give your followers a special glimpse inside of your business. Instagram stories have a slideshow format that is live for 24 hours, which then can be saved and reused. These stories are displayed at the top of each follower’s timeline. Make sure to capture behind the scenes content to help boost your reach.
Instagram ads- An easy way to make your business grow fast is by utilizing Instagram Ads. These ads are powerful and will extend your reach to a larger audience. The best part about Instagram Ads is that you are able to select your specific target audience. So if you want to give your business a boost, try Instagram Ads!
Utilizing Instagram for your business will help take your business to the next level. If you incorporate these tips into your social media plan we are confident that you will notice a great improvement in your market strategies!