No matter the size of your business, social media has become an essential part of a digital marketing strategy. It is a great way to keep new and existing customers up to date on what’s happening in your business and industry, but it can be daunting for a small business to stay on top of managing the accounts. With the majority of businesses on social media you need to ask yourself, are you doing it well? With years of experience in the marketing industry we’ve put together a list of 8 tips to make managing social media easier:
- Limit the Number of Accounts to Manage. Small companies make the mistake of managing too many social accounts at one time. Different social media accounts require different strategies and types of content so the more you are one the more content you have the create and manage. Our strategy for any company is to focus on 2-3 accounts and do them really well; then as time allows you can expand to other social accounts.
- Be On the Right Accounts. This sometimes goes hand-in-hand with limiting the number of accounts you are on. Sometimes when onboarding a new client, we find that they are trying to be active on a social account that isn’t right for their business. For instance, a lawyer may find better traction on Twitter rather than Instagram. Trying to develop content for a platform that isn’t the right fit for you will be exhausting. Check out this article that breaks down the demographic information for all of the major social media platforms, 2021 Social Media Demographic Information.
- Strategize Ahead of Time. We like to break out a physical calendar and write in specific events that are happening that could be social media worthy. For us, it could be when we are launching a new website or doing a video/photoshoot. It helps us see potential ideas of what we can post about.
- Use a Post Scheduling Platform. For most of us, remember to post on social media in the moment isn’t something that can happen on a regular basis. Using a post scheduling platform, such as com and socialpilot.com, allow you to schedule a post in advance. We typically schedule out posts at the beginning of the week, leaving spaces for things that need to be posted in the moment. These platforms also provide great analytics and performance indicators so you can see what post types and when are working the best for you.
- Schedule Post Reminders. If you are needing to post something in the moment it is great to set a reminder on your phone to do so. For instance, if you are at an event and want to post something about it set a reminder that will let you know after the event has started to out a post out.
- Use Instagram’s Facebook Auto Post Function for in the Moment Posts. If your Facebook and Instagram accounts are properly linked, Instagram will allow you to post to Facebook the same time you are posting to their platform. This helps cut down on the time you have to copy the content to Facebook.
- Show Your Personal Side. Coming up with relevant content on a continual basis can be daunting. If you feel comfortable, so pictures of you or what’s happening around the office to add a personal touch to your feed. Snap a photo of an employee doing something at work and give them a shoutout on social media or take a photo of a company meeting do come up with a creative caption such as “Great minds coming together. We’re always thinking of ways to make things better for our customers.”
- Be Consistent. Consistency doesn’t necessarily mean every day. Choose a rhythm that works for you. Developing content for 5-7 days may be too daunting, so why not start with 3-4 and see how well you flow with that. If you can’t commit to more than 3-4 days then we advise having a marketing company manage your account.
We understand that finding your voice and gaining traction on social media can be challenging. If you feel you would rather leave it up to the experts, then don’t hesitate to reach out to us. We would love the discuss your goals for social media marketing.
