Email Marketing is a great tool that helps you keep in touch with your customers. Here are 3 key reasons why email marketing is important for your digital marketing strategy:
- You can share more information at one time than you can on social media.
- You tend to have a higher reach percentage than on social media. Because your email subscribers have explicitly said they wanted to hear from, they are more likely to open your email.
- You typically get a higher conversion rate than you do on social media. People who sign up for an email list are already invested into your brand and are more likely to want to learn more about new products/services