5 Social Media Trends to Pay Attention To
Social media marketing is an essential component of any successful digital marketing strategy, which is why it’s so important to know what social media trends you need to pay attention to. Below are a few that you should take into consideration when developing your strategy for 2023.
#1 One-Click Shopping
Thanks to Instagram and Facebook Shopping, and now TikTok Live Shopping, more and more customers will expect to be able to buy products directly through social media without even leaving the app! This trend will continue to gain in popularity as more and more businesses will have to stay current by offering this feature. It is important to know that not every type of business will be able to operate well using social commerce. If you already have e-commerce capabilities, then it may be time to try your hand at social commerce.
#2 Short-Form Video
With the ever-presence of TikTok and Instagram Reels, short-form video is not going anywhere, any time soon.
Every business should try their hand at adding short-form video to their digital marketing strategy, even if it’s one video a week! Do keep in mind, however, that every audience is different, so what may work for one business may not work for yours…. Experimenting and testing is key to find what kind of content your audience responds to best!
#3 More Ad Spend
With the overwhelming saturation of content on social media platforms, organic reach seems to be on the decline. What’s the solution? More ad spend will be necessary to help stand out and reach businesses’ customers. Although it’s not a trend many people are happy about, it seems to have become a necessary evil. That is why it is important to understand social media advertising. It is always recommended to seek out a digital marketing professional who knows how to make sure every dollar counts when it comes to social media ad spend.
#4 Interactive Stories
It seems like almost every platform now offers Stories capabilities. Including Instagram, Facebook, TikTok, even Pinterest! This “newer” feature in social media allows many capabilities organic posts lack. Stories are more popular than ever and can be used to promote almost anything – featured products, upcoming events, behind-the-scenes – all the while enabling users to interact and engage on the actual Story. Adding Stories to your social media strategy is something you should always include. Which leads into another social media trend…
#5 Engaging Content
When content is engaging and users can interact, its almost a sure thing that conversions will occur. Adding polls and surveys to Stories, asking questions to generate interest and comments, adding shoppable links, all of these are examples of engaging content. Audiences respond positively to these features, so it’s wise to try to add a component of engaging content to your overall social media strategy.
Need a Hand with Your Social Media Strategy?
We understand that managing a social media presence can be tedious, especially when there are so many platforms out there and each has its own nuance. At Triad Marketing Solutions, we can help you execute a successful social media strategy.
We help ease the social media burden by offering stand-alone services or services in conjunction with a full digital marketing strategy. Let us help get your social media accounts on track!