Blogging: How to use it to Promote your Business | Marketing

To promote your business you must have quality content flowing through your marketing and business strategies. Most business owners understand the importance of blogging for their business. The question you should be asking is if your blog content is positively promoting your business and increasing your ROI. According to WordPress, over 400 million people view more than 21.1 billion pages per month. The benefits of blogging are endless. Let’s talk about the most effective ways to use blogging in your marketing strategy.

Creating a Website- To develop your blog for your business, you need to make your website professional and attractive. If your blog is not professional, visitors will not want to spend time reading your content. The goal is to have visitors to spend more time on your website and encourage them to return to future posts.

Be Consistent- When you are creating content, you should have consistency between posts. Would you visit a site regularly who only post solutions once a year? Probably not! Create a blog schedule and create content every week, or even monthly. Also, make sure to alert the reader via email about any new posts on your blog.

Create Useful Content- Publish content that is relevant to your industry. When visitors click your blog, your post should be able to solve their problems and provide solutions that are relevant to them. Prove to your potential clients that you are an expert in the industry. Publishing authoritative content demonstrates your expertise and gains the trust of your readers.

Use call to Action- At the end of each blog you post, make sure to add a call to action. What exactly do you want your potential clients to do after they are done reading your post? Maybe you are promoting a sale? Or launching a new project? Perhaps you want them to visit your website or join your email listing. Regardless,  after reading your reader should have a clear understanding of what exactly it is what you wish for them to do.

Create a subscription list- It is important to capture your visitor’s information to keep in touch with them for potential business opportunities. An email newsletter allows you to reach customers where they spend most of their time- at home!

Use Social Channels- Social media is a great way to broadcast your blog to a larger audience. More and more businesses are using blogs each day to increase business growth. Implementing blogs into your social media strategy allows you to engage with your audience and receive feedback that can improve the customer’s experience. Engage your social networks in conversation by using Twitter, Facebook, LinkedIn, Instagram, or other social platforms.

Utilize SEO- One of the most beneficial aspects of blogging is having the ability to incorporate SEO. Utilizing SEO techniques in your blog helps generate traffic to your website. SEO also helps rank your website on major search engines such as Google. When writing your blog, make sure to use keywords and incorporate backlinking.

Are you taking advantage of blogging to promote your business? Blogging doesn’t have to be complicated. Our Triad team understands the importance of writing blogs that are both informative and engaging. If you don’t have the time to create content or need help promoting your business contact us for more information!

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